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Article #24: Presenting: Chris Ronneseth - Adventure Travel Expert!

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I recently had a chance to talk to Chris 7. What type of accommodation is offered?
Ronneseth of Trek Holidays (see interview We offer generally speaking anything from
preview) who gave me a good overview of 2 star budget accommodation to 6 star
adventure travel, an area of travel I lodge experiences in Africa and
definitely would like to explore sooner everything in between. However what is
than later... common to all places we stay is that they
1. Tell us how you got into the adventure must be clean, comfortable,
travel business. centrally-located and most important have
I grew up around travel. My father, Allan character that is reflective of the
Ronneseth founded the company in 1972 and destination.
with a passion to see the world in a 8. How do these tours work for single
different way than the norm, we had the travellers? Do you provide a travel-mate
opportunity to travel to countries that matching service? What happens if I
were considered exotic at that time and prefer single accommodation?
to some extent still are today. Venturing Our tours are designed with single
out on my own traveling while attending travellers in mind. In fact 50% of all
University I became more and more our travellers come by themselves. We
passionate about the world beyond North match people up of the same gender and
America. With a degree in marketing, I like age to share and avoid charging them
ventured off first to New York and later a supplement. If clients prefer their own
to Toronto working in sales and marketing room, we can do this on approximately 60%
for technology companies during the tech of the tours, usually the more upmarket
boom. Having learned the skill of sales ones, but at a rate that is fair and
in an industry outside of travel but affordable.
backed with an upbringing rooted in 9. What about meals?
adventure travel, I made the progression Depending on the trip we generally
to heading up sales in Eastern Canada for include breakfasts and some dinners but
the family business where I now provide almost never lunch as many people like to
support to our network of travel agents be out at midday making their own
across Eastern Canada as well as discoveries. However when trekking or in
compiling our monthly newsletter on the countryside or where alternatives do
adventure travel trends. not exist we will always include meals.
2. What countries have you traveled to? 10. What are the unique benefits of
Africa: Namibia, South Africa, Lesotho, adventure tours as compared to other
Swaziland, Zimbabwe, Botswana, Zambia, types of travel?
Egypt, Morocco A sense of achievement, quality of
Europe: UK, Greenland, Netherlands, experience, traveling with a small group
Belgium, Germany, Austria of just ten people on average, generally
Asia: Thailand, Malaysia, Singapore, better value than comparable bus tours,
Indonesia, Vietnam, Laos, Cambodia, Hong camaraderie with individuals that share a
Kong passion for this type of travel.
South Pacific: Australia, Cook Islands, 11. What type of activities are offered
Tonga, Fiji in your tours?
Americas: Canadian High Arctic, USA, Sightseeing is a major part of every tour
Mexico, Jamaica, Cayman Islands, but beyond that we want to include as
Guatemala, Honduras, Belize, Nicaragua, many cultural experiences as possible
Costa Rica, Ecuador, Peru, Bolivia such as homestays with local families,
3. Please share with us your top three village visits, etc. We also have many
travel memories of all times. optional activities available such
A. Peru -The last descent into Machu rafting, sailing, jeep safaris, day
Picchu on the famed Inca Trail from the treks, etc.
Sun Gate after seeing sunrise over the 12. Is there such a thing as adventure
site, being the first to enter the site tours for families?
at daybreak and having a feeling of We now have tours built especially for
peace, harmony and strong magic in the families to travel with other families
air. where children are age six and up. There
B. Vietnam - Travelling the countryside is a large demographic of 'late-starter'
of Vietnam by motorbike and stumbling families who never had children until in
upon a hidden and seldom visited Buddhist their 30s. Many of these people traveled
Monastery resulting in a three-hour visit with us in their 20s or backpacked
with a young Buddhist monk learning and independently and now want to give that
understanding each other's ways. experience to their children. They are
C. Namibia - Skydiving at sunset at not interested in introducing them to the
Swakopmund on the coast where the 'coca-cola' culture pervasive in today's
Atlantic Ocean meets the blood-red sand society. These have been met with great
dunes for as far as the eye can see. One success.
of the most tranquil moments of my life. 13. Please share with us practical advice
4. What is adventure travel and how has for someone who's never tried adventure
it evolved over the last few decades? travel.
Adventure travel used to mean high Safety is a state of mind. Most people
adventure back when the company was who elect not to travel to exotic
founded in the seventies, it was time destinations do so because of a fear for
when the 'hippie-trail' was hot and buses their safety while in the destination. If
used to travel across Asia from London to you heed the advice of your tour leader
Kathmandu with itineraries that were and be practical almost any destination
largely invented along the way. Today it in the world can provide a safe, secure
is about the small group experience and and memorable experience. Where we have
about experiencing a destination rather had problems with safety it has almost
than simply seeing it. It is about always been a disregard for common sense
participation and understanding of and advice. Don't be afraid of
cultures, history and customs and being experiencing other cultures, you will
able to take that experience away as almost always find that your curiosity
enrichment to your daily life. will be the best guide though it all and
5. Who goes on your adventure travel that same curiosity will be reciprocated
tours and why? What is the age, gender, by the people we meet along the way. It
nationality and income level of the is about learning and understanding other
people that go on your tours? people as much as they need to understand
Adventure travel is largely about the us. It really does shrink the world. Our
passion to do it. For this reason it second biggest problem would be
crosses boundaries of age, gender and dehydration, when traveling to hot, dry
income since the common goal of the countries or where activity is involved
travelers is the experience regardless of such as trekking ensure you drink lots of
their life at home. However the largest water!
demographic for us and the most important 14. How much time do you travel yourself
growth demographic is the baby-boomers these days?
who have experienced the traditional Generally 5 or 6 weeks a year. It is
beach vacation several times over and now imperative to my sales knowledge and
have the time and disposable income to experience and I owe it to my customers
travel to more exotic destinations. to be the expert in what we do! All of
Nationality is generally made up of our employees are given wonderful travel
largely English-speaking nations with the opportunities which goes straight to our
makeup in order of numbers being Brits, company motto: Expert advice from those
Australians, Canadians, New Zealanders, who have been there!
Americans, some mainland Europe, some 15. Where are you going next?
Latin American countries and the odd I plan this year on escorting a trip back
Asian traveler. to Egypt in April, to South Africa in May
We offer more than 120 countries to experience some of our new properties
worldwide generally just about we work with and to hopefully take a side
everywhere. However countries currently trip to Mozambique. Later in the year I
deemed to be unsafe for travel (eg. Iraq, plan to make my way to Turkey and the
Afghanistan) are not included but we Patagonian outdoors In Chile & Argentina.
expect they will be in the years to come Thanks, Chris, for all your information,
as the situation stabilizes. and have fun on your trips!






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