| TORONTO--(Marketwire - February 2, 2010) - As a | | | | brand their products, promote their corporate images |
| result of aggressive expansion activity in Latin America | | | | or expand their investments in the region," says Hector |
| that includes the acquisition of research assets of | | | | Botero, vice president of Marketwire's Emerging |
| Buenos Aires-based Medio x Medio, the addition of | | | | Markets Division. "Over the past two years and in |
| company-owned media research facilities in Buenos | | | | keeping with our global development strategy we've |
| Aires, Rio de Janeiro and São Paulo, and enhanced | | | | made certain acquisitions and built an unsurpassed |
| services such as complimentary clip reporting, the | | | | news distribution infrastructure that gives our clients a |
| ability to retain HTML formatting and hyperlinks, and a | | | | competitive edge for their Latin America-bound news |
| network of local translators certified by the American | | | | and announcements: broader, deeper, more accurate |
| Translators Association (ATA), Marketwire now offers | | | | media coverage; faster turnaround; and greater online |
| the newswire industry's broadest, most robust press | | | | visibility. Our ultimate goal is to build local and regional |
| release distribution platform for news and | | | | distribution capabilities to meet the needs of Latin |
| announcements distributed to Latin America and the | | | | America companies in their local markets." |
| Caribbean. | | | | All of Marketwire's Latin America newslines offer: |
| Marketwire's Latin America newslines transmit press | | | | - Embedded hyperlinks and photo links to give press |
| releases in English, Spanish and Portuguese to | | | | releases greater depth and visibility - all releases are |
| journalists, news agencies, national and local | | | | formatted in HTML |
| newspapers, magazines, radio and television stations | | | | - Distribution to multiple editors per publication - |
| and online publications across Mexico, the Caribbean, | | | | specifically those who write about news, current |
| Puerto Rico, Central America and South America: | | | | affairs, business and financial topics |
| - More than 13,000 mainstream media outlets and | | | | - Regularly updated media contacts by Marketwire's |
| 20,000 journalists | | | | own local researchers, ensuring database |
| - More than 5,000 journalists and editors through | | | | transparency and consistently accurate reach |
| Marketwire's Noticias Financieras news syndicate with | | | | - Access to Marketwire's Mediahub database that |
| a combined circulation of print publications exceeding 3 | | | | includes more than 1 million media contacts; custom lists |
| million daily, and readership, including web properties, | | | | are available for purchase |
| exceeding 10 million | | | | - Complimentary clip reports via email within 48 hours |
| - Exclusive access to Comunique-se's network, which | | | | of distribution illustrating where news appeared on |
| is the largest journalist community in Latin America | | | | Spanish and Portuguese websites |
| (Comunique-se's community includes more than 70,000 | | | | - Spanish and Portuguese translations by |
| registered journalists in Brazil and is partially owned by | | | | ATA-certified translators employed in Marketwire's |
| Marketwire) | | | | own translation facilities |
| - Guaranteed posting on 50 leading Spanish- and | | | | - Knowledgeable client support in English, Spanish and |
| Portuguese-language websites such as Notimex, | | | | Portuguese |
| Comunique-se, Nosis, ProQuest and Agencia El | | | | - Complimentary creation of an industry-specific |
| Universal | | | | glossary for each client |
| "With the rapid pace of globalization, more international | | | | Learn more about Marketwire's Latin America |
| companies are investing in Latin America -- seeking to | | | | newslines. |