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A Classic Toy, By Accident

With the popularity of InternetAround 1960, Richard James suffered what
shopping, classic toys that were hard tosome called a mid-life crisis and left
find, have now started to find a wholehis wife, their six children and joined
new audience. These classics, which solda Bolivian religious cult. He also
very well after they were introduced,deserted the Slinky toy he worked so
never seem to go out of style and canhard to produce and left the company in
still bring a smile to any child?s face.debt and ruin. Betty James took over as
Let?s step into the past and take a lookCEO of James Industries and introduced
into the history of one of these classicother toys for the ?Slinky line-up?
toys.including: Slinky pets, crazy eyes
In 1943, a Naval engineer accidentallySlinky (glasses with Slinky-extended
knocked some springs off of a shelffake eyeballs), neon Slinky, and also
while he was working on a meter designedreplaced the original black-blue Swedish
to monitor horsepower on battleships. Hesteel with American steel. Additionally
marveled at the way they ?walked?she moved the company headquarters from
instead of falling and the odd movementPhiladelphia to Hollidaysburg,
of these springs gave Richard James anPennsylvania and began an aggressive
idea and an instant toy was born. Thatadvertising campaign, complete with the
toy: The Slinky.now famous Slinky jingle:
Richard James then spent the next two?What walks down stairs, alone in pairs,
years testing and refining the bestAnd makes a Slinkity sound?
steel gauge and coil to utilize for hisA spring, a spring, a marvelous thing,
new toy. His wife, Betty appropriatelyEveryone knows it?s Slinky?
found the perfect name for this new toy-It?s Slinky, it?s Slinky, for fun it?s a
a Slinky; which is the Swedish wordwonderful toy
meaning traespiral or sleek.It?s Slinky, it?s Slinky, it?s fun for a
The couple borrowed five hundred dollarsgirl or a boy?
and James designed a machine to coilHowever, the Slinky is not just an
eighty feet of wire into a two-inchentertaining toy for children. It is
spiral and manufacture their new toy.used in schools in physics classes to
Sales were slow at first, but soareddemonstrate wave properties, forces, and
after the Slinky was demonstrated atenergy states. The Slinky still
Gimbel?s Department Store incontinues to sell (250 million have been
Philadelphia for the Christmas season insold to date) and are still manufactured
1945. The first 400 sold within thein Hollidaysburg, Pennsylvania using the
ninety-minute demonstration and a neworiginal equipment designed by Richard
fad had begun.James.



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