| Zumba's fitness creator is Alberto Beto Perez. Beto | | | | dance workout for individuals who are complete |
| was born in Colombia, South America and is the | | | | beginners, never having exercised much before; active |
| founding father of Zumba and national director of the | | | | older adults and individuals who are physically limited. |
| Master trainers team. Beto Perez is also a celebrity | | | | He called this product Zumba Gold. In addition, another |
| choreographer and a Pro dancer. He has done | | | | recent release is a product design for kids. With most |
| choreography for Shakira and many other celebs.If | | | | young children not getting enough physical exercise this |
| you wondered what the word Zumba means, it | | | | new product has received an overwhelming response. |
| means to move fast and have a lot of fun. His | | | | The new Zumba kids program is providing children with |
| aerobics dance workout incorporates many Latin | | | | the ability to exercise and at the same time have fun. |
| moves and dance steps like... Salsa, merengue, | | | | The international market has not been neglected the |
| Flamenco, and Samba. Recently hip hop and other | | | | company just recently opened up China and has |
| exciting dances have been added to the dance mix. | | | | representatives in over 40 different countries |
| It was just a total accident that Beto Perez discovered | | | | throughout the world. This Latin dance workout is |
| this Latin style dance workout, as the story goes one | | | | taking over the world. |
| day as he rushed out of this house to teach his | | | | The company has aligned itself with Mark Burnett |
| aerobics class he forgot his regular music tapes. As | | | | productions (of "Survivor" fame) and Emilio Estefan |
| soon as he realized this, he grabbed some Latin music | | | | (husband of Gloria Estefan) to begin marketing the |
| tapes that were in his car and began teaching the | | | | fitness dance products in the Hispanic market through |
| class to this music. The class exploded and became | | | | television. But Mr. Burnett is not the only one in |
| the most popular class in Colombia. He named this | | | | Hollywood to have noticed the incredible popularity of |
| class "Rumbacize." | | | | this Latin inspireddance workout. Many famous A-list |
| By 1999 Beto Perez had arrived in the United States, | | | | Hollywood celebrities such as Ricky Martin, Eva LaRue |
| more specifically Miami, Florida. There he met two | | | | (“C.S.I. Miami”), Vivica A. Fox (“Curb Your |
| young Colombian entrepreneurs who convinced him to | | | | Enthusiasm”), Stacy Kiebler (“Dancing with the |
| change the name and to begin marketing his fitness | | | | Stars”), Hunter Tylo (“The Bold & the |
| philosophy throughout the world. By 2008 the small | | | | Beautiful”), and former Miss Universe Dayanara |
| aerobic fitness company had well over 20,000 certified | | | | Torres have “ditched the workout and joined the |
| instructors and DVD sales in excess of 3 million. | | | | party” with ZUMBA. from a small boy in South |
| (Recently Beto has added different music to the | | | | America to an American success story once again |
| fitness workout, introducing a little bit of country music, | | | | Alberto Beto Perez has proven that the American |
| funk rock 'n roll and many other exciting beats.) | | | | dream is real. He is a true "rags to riches" success |
| However, he has also been adding additional products | | | | story! |
| to the companies fitness line. Recently he launched a | | | | |