| Thinking of creating a multicultural marketing but not | | | | hockey, you should consider ice skating. You did not |
| sure where to start? | | | | expect that, right? The sport was subsidized from the |
| You're probably not alone and fact is that even though | | | | government in the 1960's and 1970's and created an |
| "trial and error" is a perfectly normal way to start off | | | | emotional bond with many Russians. |
| your multicultural marketing path, there are certain | | | | For the Balkans (Ex-Yugoslavia) and many Eastern |
| ways to get valuable insight without having to go that | | | | Europeans basketball is number one and huge as they |
| route. One of them is using the sports arena as your | | | | have several stars in this sport playing in the NBA. |
| channel and act as a sponsor for multicultural teams, | | | | Turks has also began to appreciate this sport. |
| athletes or competitions. | | | | For Chinese, basketball is also huge now with the |
| You need a quick way to: | | | | success of Yao Ming in NBA. |
| 1. Get insight and knowledge of your multicultural target | | | | Colombians were into Formula 1 racing with the |
| group. | | | | success of Juan Pablo Montoya however this has |
| 2. Get leads, meet the target group and interact. Or | | | | cooled down a bit. Apart from football, the Brazilians |
| even better sell directly on site! | | | | are also into Formula 1 racing as they've had some |
| 3. Test your product or try marketing creatives to see | | | | good drivers over the years. |
| how well they score with the particular ethnic group. | | | | One fast-climber is MMA, Mixed Martial Arts, rapidly |
| Fact is, sponsorship of an ethnic sports event or team | | | | gaining popularity in the Asian and Latino communities |
| can incorporate all of these things. So, without further | | | | due to prominent athletes coming from these groups. |
| ado, here' s a list of suitable sports to consider for | | | | So, here's my Top 5 multicultural sport list: |
| various groups: | | | | 1. Football/Soccer (Latin America, Africa, Middle East, |
| The Polish national sport is speedway which is a sport | | | | South Eastern Europe) |
| that draw a massive crowd in front of the TV sets | | | | 2. Basketball (South Eastern Europe, Asia) |
| and at the stadium. | | | | 3. Cricket (Asia) |
| The Pakistani and Indian national sport is cricket and | | | | 4. MMA/Boxing (Asia/Latin America) |
| they keep loving this game even after moving away | | | | 5. Motor racing (Latin America) |
| from the native countries. | | | | Now, go find that local football team and see if they |
| For Russians, apart from soccer (football) andice | | | | are interested in sponsorship deals! |