| > | | | | Cutler is ranked as the nation's leading manufacturing |
| CAFTA Benefits for Manufacturing PR Firm TR Cutler, | | | | journalist. Cutler founded the Manufacturing Media |
| Inc.,( based in Ft. Lauderdale, Florida, specializes in public | | | | Consortium. This is a group of more than 2000 |
| relations for manufacturers. According to Thomas R. | | | | journalists worldwide writing about trends, data, case |
| Cutler, President & CEO of the firm, "The Central | | | | studies, profiles, and features in the manufacturing and |
| American Free Trade Agreement is benefiting U.S. | | | | industrial sector. Cutler worked with hundreds of media |
| manufacturers by eliminating tariffs on many American | | | | outlets to expand the coverage and importance of the |
| goods imported by Central American nations. | | | | manufacturing media coverage. |
| Manufacturers in Central America are initiating PR | | | | Cutler created the Mass Marketing Manufacturing |
| campaigns to develop a market presence in the U.S.; | | | | Media Blitz, a comprehensive 90 - 180 day program |
| U.S. Manufacturers are initiating PR campaigns to | | | | allowing manufacturers with little web presence or with |
| develop a Central American market presence." | | | | a new product introduction to go from zero to sixty in |
| Cutler's team includes Dean Schmidt, Vice President of | | | | a short-term PR campaign. Cutler has authored more |
| PR Advantage Affinity Program and works with | | | | than 1000 articles for a wide range of manufacturing, |
| manufacturers and manufacturing associations to | | | | industrial, and business journals, dailies, and month trade |
| determine what is newsworthy and merits media | | | | B2B publications. Cutler also authored best-selling |
| coverage. Schmidt brings operations expertise to the | | | | Manufacturer's Public Relations and Media Guide. |
| team and will establish measurable impacts and | | | | Cutler has been the spokesperson of the ETO |
| metrics for manufacturing clients and noted that, "The | | | | (Engineer-to-Order) Institute, since 2004. The |
| passage of CAFTA is a strong indicator of global | | | | organization has quickly become the key resource for |
| marketing in the manufacturing sector. The need to | | | | non-repetitive manufacturers. |
| establish branding and market awareness in new | | | | TR Cutler, Inc. |
| markets requires aggressive PR campaigns." | | | | |