The Philippines as a Call Center Hub in the World

Undoubtedly, the Philippines being in the Third Worldthis contract is written under the 2006 Investment
country is sharing a big slice in the success of thePriorities Plan, which was formulated by the Board of
business process outsourcing (BPO) industry. TheInvestments (BOI), as the lead agency in promoting
outsourced voiced-based (or call center) remain stronginvestments, focused on the sectors identified in the
in generating millions of revenue for the country overMedium-Term Philippine Development Plan (MTPDP)
the past years.2004-2010 (PBOI 2006).
And speaking of it, India was the center of the growthToday, large outsourcing players started to expand
in outsourcing but the Philippines is lobbying seriously totheir operation in the provinces giving the people from
gain the paradigm shift in the outsourcing. When it wasthe province to work in the call center by not staying in
introduced in the country, it became emerging industryManila anymore. The local government units in the
offering systematic technology and never-endingPhilippines promote their respective cities to the foreign
opportunity to the workers. The BPO in the Philippinesinvestors that it's viable to put up centers in their area
is attributed in the offshore market raking a total ofnot only in the mainland city. BPO centers are found in
$25.6 billion in 2006, landing third between India andthe cities of Lipa, Baguio, Dagupan in Luzon; the cities
China. On the other hand, the overall offshore ITof Cebu, Bacolod, Dumaguete, Iloilo in Visayas region;
market is estimated at $36 billion and growing. Theand the cities of Davao, Cagayan de Oro in Mindanao.
revenue increased to 62% comparing in 2004 withThe Philippines is among of the offshore "centers of
posted income of over $1.3 billion in the same year. It isexcellence" in Asia Pacific alongside its fellow Asian
estimated that 200,000 talented Filipinos are working incountries which are India and China. The country is
120 BPO facilities nationwide in 2006. It wasrecognized to be good in the inbound and outbound call
forecasted by the national government andcenters which satisfy the customers worldwide
outsourcing players to earn US$11 billion by employingbecause of its strong English speaking people. It was
900,000 people by the year 2010.reported that the Asia Pacific regions topped the as
The growth in the Philippine call centers is fueledthe best destination for outsourcing and placed second
because of the high-end quality contact centersin terms of the BPO market solutions.
offering different services such as Web design,It cannot be denied that studies spearheaded by
medical transcription, software development, legalprivate sectors classified the Philippines as the center
services, animation, and other shared services. The callof excellence in service providers for the outsourcing.
centers have the largest portion sector because ofIn the next following years, the programs of the
the fluency in the English language. In maintaining theNational Government like providing scholarship and
industry, the National Government continues to offerallocating budget in the trainings to the near hire
fiscal and non-fiscal incentives to attract locators toapplicants will add as manpower in strengthening the
outsource their business in the country. The details ofworkforce of the country's outsourcing sector.