| Marketing web based products and services in Latin | | | | marketing coverage |
| America can be a real boon to small businesses, | | | | Entrepreneurs and small businesses to medium – |
| medium-sized companies and entrepreneurs. These | | | | sized companies in many Latin countries are clamoring |
| kinds of products and services circumvent many | | | | for new ideas and business options. With backgrounds |
| barriers typically associated with Latin American trade. | | | | that include healthy doses of innovation and |
| The Latin market may even appear to be invisible to | | | | “espìritu empresarial”, the |
| many large companies due to such factors as: | | | | possibilities exist for nearly exponential growth. There |
| • disparity in economic levels compared to the | | | | are hundreds of examples which confirm that the Latin |
| USA and Europe | | | | market, despite its “poor” status, is a |
| • fluctuating currency exchange rates | | | | growing and viable one. |
| • high-end shipping and merchandise transfer | | | | 4. Provide a variety of payment options |
| costs | | | | The quantity of business transactions will be directly in |
| • instability of governments and international | | | | proportion to the number of viable payment options |
| trade policies | | | | available. A number of Latin countries have stringent |
| • corruption | | | | procedures in place to control illegal money laundering, |
| • differences in local customs and regional | | | | counterfeiting, fraud and. Inflation. Helpful payment |
| business practices | | | | options that could be considered include, among many |
| • pilferage and other major loss leaders | | | | others, such services as: |
| While these factors do raise concerns, there are ways | | | | • Click bank ( |
| of minimizing them and effecting viable business and | | | | • Pay Pal ( |
| trade venues that can provide medium to small | | | | • Western Union ([ |
| businesses and entrepreneurs with an instant client / | | | | • American Express ( |
| customer base into the hundreds of millions. Latin | | | | • Inter-bank transfers and other money transfer |
| America’s current population hovers at nearly | | | | services |
| 351 million with projections of 435 million by 2025. | | | | 5. Consider using bi-lingual business materials |
| Some countries like Colombia, Panama, Venezuela, | | | | Language barriers in business are crumbling but you |
| and Brazil are considered to be economic | | | | can greatly increment your information providing |
| powerhouses in the Latin world doing billions in trade | | | | coverage by the use of bi-lingual materials. A page on |
| annually. Even Argentina, Ecuador and Chile, in the | | | | your website, flyers, brochures, FAQs and other online |
| process of re-building damaged economies; continue to | | | | distribution materials can be provided to aid |
| show positive business growth and progress in their | | | | prospective clients and customers in developing |
| economic sectors. Providing web based products and | | | | detailed knowledge of the benefits and features of |
| services bypasses many of these areas of concern. | | | | your company. Copywriting and translation services for |
| Here are six keys to tapping that market: | | | | converting your business stationery and key |
| 1. Adjust prices to the economy | | | | documents into Spanish, French or Portuguese are |
| Use rebates, discounts and other promotional tools to | | | | readily available at cost-effective rates. |
| adjust prices for your online products and services to | | | | 6. Allow for typically slower transaction speeds |
| increase their affordability. Currency conversion rates | | | | Whether it’s the climate, the culture, the |
| for many Latin countries, when heavily in your favor, | | | | temperament or the customs, life proceeds at a |
| can be brutal for the client / customer. Rates can also | | | | slower pace south of the border. Same-day |
| reverse fortunes in a matter of hours. Unfortunately, | | | | transactions in the USA can take two days to one |
| currency exchange rates are a factor over which you | | | | week or more. Decisions can be made more slowly at |
| have little control. | | | | times as skepticism is higher among our Latin |
| Up to the minute currency exchange rates are | | | | neighbors. But don’t let the possibly slower pace |
| available online at the Universal Currency Converter | | | | fool you, the region is “open for business” in |
| website: | | | | a big way. Get ready to cash in on it – just at a |
| 2. Market to organizations that service Latin regions | | | | little slower pace. |
| While many may find your products and delivery costs | | | | Repeated efforts, regular contact and patience are |
| nearly unaffordable, many organizations can and will | | | | paramount to establishing successful business relations |
| jump at the chance for dependable, high-quality goods | | | | in virtually any field of endeavor. Though not every |
| and services which may be unavailable in the regions | | | | transaction in every case is slower, you should be |
| they serve. Food, health, dental, medical and | | | | prepared for the differences in business ethics and |
| government organizations can also become key | | | | time constraints. So with some planning and foresight, |
| clients. Don’t forget to cover economic, business, | | | | marketing web based products and services in Latin |
| trade and marketing seminars and conventions in your | | | | America can be a boon to you and your company |
| marketing plans. | | | | using these six keys to help boost your success. |
| 3. Use Affiliate Programs or MLM to maximize | | | | |