Profile of the UHNWI Philanthropist

The current relative stability, the growing importance ofHopkins University Center for Civil Society Studies in
the region to the global economy, and the wealth ofcharge of compiling a comparative list of donations in
opportunities for impact make LatAm an intriguing and36 countries, said perceived social status is what is
attractive region for philanthropic investments.different between LatAm and first-world countries with
Once virtually non-existent, LatAm’s philanthropichigher philanthropic giving percentages.  
infrastructure is emerging with many possibilities for"In the US, the more a millionaire donates, the greater
growth. In Mexico, 19 community foundations or similarsocial status they receive. In a lot of Latin American
organizations have been founded in recent yearscountries, donations are not a symbol of social status,"
(Hispanics in Philanthropy).  he said.  
In Brazil, the most advanced country in LatAm in termsAs a result, institutionalised charitable giving in LatAm is
of socially responsible corporate organizations, therestricted only to those who are bold, daring and/or of
number of foundations grew by 157% between 1996the wealthiest UHNWI-and-above bracket.  
and 2002. The number of institutions is set to steadilyBillionaire Mexican businessman Carlos Slim, for
expand throughout LatAm as the social focusexample, has drawn unprecedented media attention to
becomes increasingly important for the large businessthe role of philanthropy with his massive contributions in
sector (Fernando Rossetti, secretary of Grupo dethe last two years but it is free-thinking UHNWIs like
Institutos, Fundaciones y Empresas Brasil - GIFE).Mexico’s leading social entrepreneur and cosmetics
Profile of the UHNWI philanthropist in LA  business magnate Jose Ignacio Avalos Hernandez,
There are an estimated 300,000 HNwIs in Latinwho has founded several well-developed charitable
America with a total financial asset wealth of USD6.2business-managed institutions in the last 25 years, that
billion as of 2007 - a staggering 20.4% leap from aLatAm needs more of so that the rich may follow,
total of USD4.2 billion in 2005. The surge in suddennote observers.   
wealth is mainly linked to higher global commodity andA main obstacle to the proper development of
oil prices. (Capgemini-Merrill Lynch 2008 World Wealthcharitable family foundations and the like has been a
Report)general historical financial instability in the region that
However, with philanthropic giving by wealthy Latinhas both prevented the UHNWI segment from making
Americans well below their counterparts in otherphilanthropic plans in the long-run and from recognising
regions of the world -  just 3% of financial assetsthat such institutions can contribute to success for an
donated compared to 12% by Asian HNWIs, 8% byUHNWI's other business ventures. (Mario Kreutzberger,
Middle Eastern HNWIs; 8% by US HNWIs; and 5%president of Chile’s Teleton Foundation)
European HNWIs. (Capgemini-Merrill Lynch 2007 WorldObservers also cite blatantly unsupportive tax and
Wealth Report)inheritance laws compared to the US and Europe and
Interestingly enough, LatAm was also the region withthe fact that the families of rich Latin Americans are
the highest global concentration of Ultra-HNWIs lasttypically more numerous - a fact that often persuades
year. Around 2.5% (9,600) of HNWIs in the regionfortune holders to donate less to charity.
were ultra-rich in 2007, compared to 2% in Africa and(Oppenheimer)
1.1% in the Middle East. (C-ML WW Report 2007)Estate laws in LatAm reflect this reality in effectively
Several of these consist of "first generation moneyrestricting the ability of the wealthy to allocate money
clients" with larger portfolios than in establishedother than to heirs. Still, tax laws in general are slowly
markets - a new segment for which competence ischanging throughout the region to provide incentives
highly important. ****for philanthropy. (Susan Raymond, Ph.D., a Senior
The countries that generated the most HNWI wealth inManaging Director of Changing Our World, Inc. a
the region last year were Brazil, Venezuela and Chile.leading philanthropic consulting firm - "Philanthropy in
(Ileana Van Der Linde for Capgemini in an interviewLatin America")
with Andres Oppenheimer, El Nuevo Herald 18/08/08)"As an incentive, we are exempt from capital gains
Although these figures point to an alarmingtaxes and from social security matching for the 2,600
socio-economic trend of severe economic disparity inemployees of the foundation," said Jefferson Romon,
LatAm, local analysts have cast doubt upon theiradministrative and financial manager for Brazil's
accuracy. The rich in LatAm are known to makeFundacion Bradesco, who added that there are bills in
donations confidentially, in a bid to avoid excessiveCongress to increase them.
publicity that may expose themselves or their lovedAccording to Eduardo Pannunzio, a legal advisor to
ones to kidnapping and/or extorsion schemes that areBrazil's Grupo de Institutos, Fundaciones y Empresas
common in LatAm, they have pointed out.(GIFE), charitable entities can deduct 100% of their
(Oppenheimer, El Nuevo Herald 18/08/08)donations to cultural projects, up to 4% of taxes on
Education, Public Health and Food Distribution are theearnings owed to the government. The same
areas that receive the most backing by bothincentives, however, are not available for donations to
philanthropic individuals and institutions in LatAm. (Anneeducational or environmental projects.  
Veneman Unicef executive director, La Nacion, 19/04"In Argentina, charitable entities can only deduct up to
08)5% of earnings in just four areas, one of which is to
The UHNWI Philanthropist in General  back political foundations," commented Enrique Valiente
UHNWIs across the world account for 1% of the totalNoailles, president of Grupo de Fundaciones de la
HNWI population (about 95,000 people total) and aboutArgentina (GDF). "We estimate that the annual volume
a third of its financial wealth, and are generally betterof donations in the country is USD10 million. It's a drop in
informed, more sophisticated and aggressive thanthe bucket, but if there were more incentives it would
other HNWI investors when it comes to managing theirincrease significantly."("The new philanthropy: Latin
assets. A segment made up of "thought leaders," theirAmerica Inc. turns to foundations as a strategy for
behaviors and attitudes about wealth management setserving social ends" Latin Trade. January 2007)
trends for HNWIs and financial institutions everywhere.Other challenges include the region's governmental
(C-ML WW Report 2006)penchant for bureaucracy and the lack of regulation
In regards to philanthropic giving, they generally donatefor family offices that would assure potential
almost twice as much of their wealth to charitablephilanthropic investors the long-term security of their
causes than HNWIs and take up a very active role ininvestments. (Mariano Sardás, president of FDI -
managing and monitoring for optimal social results. ForFinancial Design International, in INFOBAE article "Cada
an UHNWI, they approach their philanthropicvez hay más "family offices" 07/04/08)
investments in much the same way as their traditionalThe increase in philanthropic institutions in Brazil,
investments.particularly, has inspired the government to step up
In recent years and in regards to LatAm specifically,controls of the sector. Organisations there are newly
UHNWI have been aggressively directing a higherrequired to disclose their sources of financing, list
percentage of its assets to a greater number ofexecutives, and provide a breakdown of their plans
emerging markets, including LatAm, away from Northand locations of operations as well as a host of
America. This trend among UHNWIs indicates HNWIssupporting documentation on pain of closure or, if
as a whole are moving funds out of matureforeign, of expulsion from Brazil.  
economies, such as the United States, and intoWhile campaigners criticise the move as one that
attractive growth economies in other parts of thediscourages and burdens the mushrooming movement
world. (C-ML WW Report 2006)with additional bureaucracy, the fact that the
Structural Challenges in Giving  government is pushing for legitimacy and financial
What is holding LatAm back in terms of UHNWI-basedaccountability has been applauded by a number of
Philanthropic Giving is the lack of a well-developedstakeholders.  ("Brazil increases scrutiny of NGOs"
culture of charitable giving, say the experts.  Alliance Magazine.
Wojtek Sokolowski, a researcher from the Johns