Microsoft CRM in Latin America: implementation, customization, support

tion, support — overview for consultantabove components
Microsoft Business Solutions CRM is present several- Implementation. The crucial in the implementation is
years on the US software market plus it makesWorkflow design, which should be probably done by
advances in Europe. We expect substantial numberconsultant with IT in-house specialist. This process
growth of Microsoft CRM implementations acrossdoesn’t require a lot of business consulting
South and Central Americaknowledge and in our experience company middle
Microsoft Business Solutions CRM is present severalmanagement actually makes suggestions in the time
years on the US software market plus it makesof initial presentation. In the case of MS CRM Sales
advances in Europe. We expect substantial numbermodule — the workflow should organize leads
growth of Microsoft CRM implementations acrossprocessing up to the point of closing the deal and
South and Central America and the need for Microsoftfollowing invoicing. When workflow is realized sales
CRM implementation, support, tuning, reporting, trainingteam works as excellent orchestra.
services, especially in such countries as Mexico,- Customization. Usually MS CRM ties together existing
Columbia, Venezuela, Argentina, Peru, Uruguay, Chili,legacy business systems and replaces large portion of
Costa Rica. In this small article we try to project USthem. Typical case — if you are freight
market lessons on Latin American business climate.forwarding client and have cargo tracking system
- Sales. Microsoft CRM in opposite to former CRM— you should more likely have lookup from the
leaders, such as Siebel, Onyx, Saleslogix doesn’tMS CRM account screen to the customer current
need hard pushing sales efforts. It also should probablyshipments statuses. This is usually made as small web
not be sold to the company top management, butapplication, created in Visual Studio.Net with MS CRM
rather to IT department enthusiasts, who are in chargeSDK and SQL queries to legacy database.
for specific legacy business system support and data- Support. Because MS CRM is web application
fixing. Microsoft CRM is very simple from business— it can be used by remote users and
logic and intuitively understood by IT group. It is ratherautomate operations across the whole South America
very simplified version of full-featured CRM, such asand even Worldwide. The same should be said about
again Siebel.MS CRM support — your Microsoft Business
- Installation. Microsoft CRM should be either hosted orSolutions CRM Partner can support your installation
installed by in-house IT group. And this is due to theremotely from say office in San Pablo as if it is
fact, that MS CRM utilizes all the resent Microsoftlocated across the street.
technologies: MS Exchange Server 2003/2000, ActiveGood luck implementing, customizing and reports
Directory, MS SQL Server, Crystal Reports Enterprise,designing and if you have issues or concerns —
MS Outlook client, Microsoft IIS, .Net components, etc.we are here to help!
This makes installation sensitive to existing setup of the