| Latinos are increasingly becoming one of the more | | | | resource for these families to connect again. When it |
| internet savvy groups because of being a social | | | | comes to social media, Latinos are on the forefront. |
| culture and learning from each other. They want to | | | | Especially with all the Latin online dating services |
| stay connected with friends, family and keep up with | | | | Spanish speaking people are getting on the net in |
| the latest happenings. Hispanics have recently become | | | | record numbers. Hispanics will eventually become the |
| the largest minority in the US, and a lot of online | | | | most social group online. Social networks or "Red" in |
| businesses are trying to tap into this growing market. | | | | Spanish are reaping the fruits and adapting their |
| Companies are providing Spanish-language versions of | | | | softwares to this culture. Most Hispanic Americans use |
| their websites that allow Spanish-speakers to | | | | instant messaging, share photos online, and read or |
| understand their content that is presented. Hispanic | | | | post to blogs and more than a third use social |
| version websites produced exclusively to target the | | | | networking sites. And outside the US is catching up |
| Hispanic community are popping up everywhere and | | | | quickly. The social networks that lead in Spain and |
| any business owner will want to take advantage. | | | | Latin America is Hi5. It has a significant amount of |
| Latinos are Online | | | | share in Spanish-speaking countries. Latinos are proud |
| The fact is Latins are online and learning fast the ways | | | | of their heritage and want online dialogue with relatives |
| of the internet. Representing about 23 million users in | | | | and friends to to not lose their culture, when living |
| 2008 and Google claims to hold 72 percent of that and | | | | distant from each other. Social networking is the |
| Yahoo follows in second place. Hispanic spends 20 | | | | answer. |
| percent more time online, with 25 percent more pages | | | | In conclusion, Latins don't care about where the site is |
| viewed than other cultures. They now spend more | | | | from as long as they understand what they are |
| time online than they do watching television. Hispanics | | | | reading or that they are interested in the information |
| are slightly younger, better educated, and becoming | | | | they find. Hispanics are the fastest growing online |
| more tech-savvy than their non-Hispanic respondents. | | | | ethnic segment are are going online in flocks. Hispanic |
| The majority of this web traffic from the Latin culture | | | | Latino online resources are readily available with |
| is coming from Spain and Latin America and they are | | | | numerous links for business, career, culture, education, |
| using the internet in both English and Spanish. Although | | | | politics, travel, health, entertainment and much more. |
| there are some arguments that state US based | | | | Spanish online companies strive to give Latinos basic |
| Spanish language search volumes still remain low. But | | | | information and better inform them, thus surpassing the |
| as more US companies join with Latin publishers and | | | | language barrier that was often presented in the past. |
| more Spanish content emerges this will change quickly. | | | | Hispanic audience should now be the online focus for |
| So it is only obvious that Latinos look to the Internet as | | | | those wishing to adapt to this culture. Currently online |
| a primary source of information and if your company | | | | websites have been slow to develop their sites in the |
| is not taking advantage you will be left behind. | | | | Spanish language, but as Latin online advertising |
| Social Networks are the Latin Connection. | | | | increases your company will not want to be left behind. |
| With Latin families being so divided all over the world it | | | | It is estimated that number of Hispanic internet users |
| is no wonder that social networks like Myspace, | | | | will rise between now and 2012 and surpass 29 million. |
| Facebook, and Compa Latino have been a useful | | | | |