| The most likely heir to the presidential office of Uribe, | | | | success. |
| Juan Manuel Santos, has chosen a powerful ally in his | | | | In an interview with María Isabel Rueda, J.J. was |
| bid for office. That ally comes in the form of J.J. | | | | quoted as saying, "If it's within the law, then I don't have |
| Rendón, better known as "J.J." Having never before | | | | any misgivings." |
| run for public office, this could very well be the wisest | | | | Additionally, this will be an interesting time for many as |
| choice possible. Santos, having served as Minister of | | | | they as they pay close attention at the first |
| Defense, may have just decided that his best defense | | | | Internet-oriented campaign in Latin America. It will be a |
| might be a good offense. This is exactly what he's | | | | whole new venue for those in Latin America and |
| getting with J.J. as his political advisor. J.J. is well known | | | | Santos is the one heading it up. This added complexity |
| in political circles as a master strategist who never lets | | | | presents a whole new dimension to the Columbian |
| up in his tenacity for achieving political victory for the | | | | political arena. In this case, the entire world is watching |
| candidates he supports. | | | | and J.J. Rendón will be right there alongside Santos, in |
| J.J. Rendón has been involved in the successful | | | | the spotlight. With this type of scrutiny, most are |
| presidential campaign of Porfirio Lobo, in Honduras, as | | | | convinced that we will get to see the best side of J.J.'s |
| well as having worked successfully in Mexico, recently. | | | | psychological political warfare. |
| It was J.J.'s amazing political skills that assisted Uribe's | | | | The general public is always a bit suspicious when it |
| party in 2006. In all, according to J.J.'s count, he has | | | | comes to political campaigning. However, with this new |
| been successful in 20 out of 22 campaigns that he | | | | level of transparency, people are less sceptical than in |
| has participated in. | | | | the past. Those who are in Santos' corner are most |
| This impressive figure has obviously earned J.J. | | | | likely quite pleased that he has managed to enlist J.J. |
| Rendón the admiration of many and the ire of quite a | | | | on his side – instead of the opposition being able to |
| few, as well. He has been accused of launching smear | | | | do the same. Even without previous experience in |
| campaigns against his opponents - in particular, against | | | | running for public office, J.J. has enough experience to |
| Rafael Pardo Rueda and Carlos Gaviria (both former | | | | more than make up for that. |
| presidential candidates). This is an allegation that he | | | | With the awesome political power of the Internet |
| vehemently denies. Candidate Santos has stated that | | | | (successfully used by President Obama during his |
| no such tactics will be a part of his bid for the | | | | campaign) and the political savvy of J.J. Rendón, Juan |
| presidency. It should be noted that any allegations | | | | Manuel Santos may just have the perfect winning |
| against J.J. has been directly related to his record for | | | | combination. |