| J.J. Rendon (known as "JJ") has been considered as a | | | | invaluable to every candidate that he has worked with. |
| master of mental strategy in the political arena. | | | | As a follower of Joe Napolitan, he has distilled his |
| Because of this, he is one of the most respected | | | | manner and appearance in such a way as to |
| political strategists in Latin America. His image is one of | | | | completely distinguish himself from all other strategists. |
| tenacity mixed with an iron will that has allowed him to | | | | He knows that he can successfully compete with |
| take on all aspects of politics and come out a winner. | | | | anyone in the political arena and it shows. By not |
| A thoughtful man, he prefers to work alone and | | | | switching political parties, he uniquely identifies himself |
| knows what it takes to beat the opposition. | | | | with that one party and feels no need to compete with |
| He has been a political strategist for over 23 years | | | | those who are working within the same ultimate |
| and in that time he has racked up an impressive | | | | political agenda. In this way, he is unmatched in |
| number of victories. His reputation as a master | | | | promoting the ideas and concepts of his party. |
| strategist is the primary reason that he was chosen to | | | | His accomplishments have included guiding the |
| head up the campaign of Juan Manuel Santos, who is | | | | presidential campaign of Carlos Andres Perez and |
| currently running for president of Columbia. JJ's last | | | | leading the youth vote policy promotion of 1987. JJ's |
| foray into the political arena as a strategist was to | | | | intuitive approach, coupled with his shrewdness and |
| assist in the campaign of Porfirio Lobo Sosa, who won | | | | advanced political savvy, has made him a difficult |
| the elections. This is just part of his legacy as a political | | | | figure to follow in the political world. He is known for his |
| publicist and strategist. | | | | amazing work ethic which allows no time for a social |
| JJ's techniques and strategies include the use of | | | | life and he seldom sleeps. In essence, he is a dynamic |
| psychology along with his knowledge of advertising | | | | political machine that overtakes every challenge in his |
| and various forms of media communication. His | | | | path. |
| imaginative approach to the media is the powerful | | | | He is also favorably acknowledged in Miami political |
| force that makes JJ so successful in his endeavors. | | | | circles and his concepts have been taught at the |
| His concepts of advertising strategy are studied | | | | prestigious American Center of Political Management. |
| throughout Latin America and are most noted in terms | | | | He has been awarded for his exceptional political |
| of marketing the candidates that he represents. In | | | | contributions on several occasions, as well. It's easy to |
| each segment of the market, JJ has demonstrated | | | | see why he has been chosen as advisor for Juan |
| just how closely aligned he is with the thinking of the | | | | Manuel Santos' presidential campaign. |
| masses. It's this type of skill that has made him | | | | |