| Charley Strickland moves his former American | | | | preparations for American media inquiries. |
| NASCAR team to Mexico’s own NASCAR | | | | They’re also enjoying a new wave of interest |
| Mexico (formerly Desafio Corona) racing league. His | | | | from both American and Latin sponsors who |
| move is one of revolutionary impact for the second | | | | recognize the difference between a $5 million dollar |
| most popular sport in Latin America. Falling just a few | | | | NASCAR sponsorship and the few hundred thousand |
| million behind soccer, the DC already has over 4 million | | | | required to sponsor a DC team. “Not a bad price |
| viewers- an impressive number that promises to | | | | tag for a spot next to FedEx and Sky Satellite on |
| nearly double with the addition of an American team. | | | | international television,” explains Miguel Garcia, |
| Having used the last few races of the 2006 season to | | | | partner in the luxury real estate agency, La Punta |
| break in his crew and get accustomed to racing in | | | | Realty and potential sponsor for Strickland. |
| Mexico, Strickland intends to place his former | | | | Even more promising to sponsors, Strickland has been |
| NASCAR driver, Blake Mallory behind the wheel and | | | | approached by a well known production company |
| start with the September 24th, 2006 race in Puebla, | | | | from Guadalajara and is considering their proposed |
| Mexico. Leasing a car from the existing team of | | | | reality TV pilot to be broadcast in the U.S. and Latin |
| Rafael Vallina, ( Strickland intends to participate in most | | | | America. While Strickland hasn’t signed anything |
| of the remaining races of the year, while ultimately | | | | yet, he explains that he’s intrigued by the |
| preparing for a promising 2007 season. | | | | project where he and his team would be followed |
| As for NASCAR Mexico itself, they are preparing for | | | | religiously while they prepare for their first racing |
| their newfound popularity amongst the English | | | | season, negotiate with sponsors, and deal with all the |
| speaking countries, starting with the immediate | | | | challenges of racing in a third world country. |
| translation of their website ( into English and | | | | |