| Introduction | | | | market in Latin America |
| This databook provides key data and information on | | | | *Design effective marketing and sales strategies by |
| the bakery and cereals market covering eight | | | | identifying key market categories and segments |
| countries in Latin America. This report is a | | | | *Identify key players within the market to plan lucrative |
| comprehensive resource for market, category and | | | | M&A, partnerships and agreements |
| segment level data including value, volume, distribution | | | | Table of Contents : |
| and company share. This report also provides | | | | Chapter 1 Executive Summary 2 |
| expenditure and consumption data for the historic and | | | | Summary market level: bakery and cereals 2 |
| forecast periods. | | | | Summary category level: bread & rolls 3 |
| Scope | | | | Summary category level: breakfast cereals 4 |
| *Contains information on :bread & rolls, breakfast | | | | Summary category level: cakes & pastries 5 |
| cereals, cookies (sweet biscuits), cakes & | | | | Summary category level: cookies (sweet biscuits) 6 |
| pastries, crackers (savory biscuits) and morning goods | | | | Summary category level: crackers (savory biscuits) 7 |
| *Market, category and segment level information on | | | | Summary category level: morning goods 8 |
| value and volume with historic (2003-2008) and | | | | Chapter 2 Introduction 9 |
| forecast (2009-2013) data | | | | What is this report about? 9 |
| *Category level company share as well as distribution | | | | How to use this report 9 |
| share information for 2007 and 2008 | | | | Market definition 10 |
| *Review of the top two companies within the bakery | | | | Chapter 3 Overview 24 |
| and cereals market, including company overview, key | | | | Value Analysis 24 |
| facts and business description | | | | Volume Analysis 25 |
| Highlights | | | | Chapter 4 Latin America Bakery and Cereals: Market |
| The market for bakery and cereals in Latin America | | | | Overview 26 |
| increased at a compound annual growth rate of 2.9% | | | | Value analysis (US Dollar), 2003−08 26 |
| between 2003 and 2008. | | | | Value analysis (US Dollar), 2008−13 27 |
| The bread & rolls category led the bakery and | | | | Volume analysis, 2003−08 29 |
| cereals market in Latin America, accounting for a | | | | Volume analysis, 2008−13 30 |
| share of 59.9%. | | | | Company share analysis 32 |
| The leading players in the Latin American bakery and | | | | Distribution analysis 35 |
| cereals market include Grupo Bimbo S.A. de C.V., Kraft | | | | Expenditure and consumption per capita 37 |
| Foods, Inc. and Arcor Group. | | | | Chapter 5 Leading Company Profiles 41 |
| Reasons to Purchase | | | | Grupo Bimbo S.A. de C.V. 41 |
| *Develop business strategies by understanding the | | | | Kraft Foods, Inc. |
| quantitative trends within the bakery and cereals | | | | |