| Through the years, the Olympic Games have | | | | brought the institution of the Games back to |
| managed to win their rightful place in | | | | its initial form, giving it the breath of |
| history. They are still the highest ambition | | | | equality, social justice and human |
| of athletes all over the world. Though the | | | | sensitivity. In addition, long before the |
| olive branch has been replaced by a gold | | | | introduction of these Games, the |
| medal and the exalting songs of the ancient | | | | participation of female athletes had been |
| world by tempting prizes for "the winners of | | | | established which came as a victory parallel |
| the modern Games, the glory that comes from | | | | to the, by then, still fresh appearance of |
| an Olympic victory remains exactly the same. | | | | the feminine movement. |
| | | | |
| The modern history of the Olympic Games | | | | Slowly, the concept of marketing and |
| begins in 1896, and from then to now it has | | | | advertising came to complete and complement |
| lasted through both difficulties and moments | | | | the organization of the games. It is said |
| of sheer magnificence. The only Olympiads not | | | | that the winners of ancient Greece, as well |
| to have been held were those scheduled for | | | | as the olive wreath, also received an amount |
| 1916, 1940 and 1949 due to the outbreak of | | | | of oil, the origin of which was announced |
| the two World Wars. The honour of hosting the | | | | loudly to the people of the area so that the |
| Games has always been great, but the task | | | | victory of the athlete remained in the minds |
| extremely difficult. The undertaking of the | | | | of the spectators along with the quality of |
| countries who organize the Games offers, each | | | | the oil he was awarded. |
| time, the opportunity for a different country | | | | |
| to play host and thus promises a different | | | | Through glorious moments and critical |
| dimension to the games. There have been many | | | | comments the Olympic Games have never ceased |
| times when there were notable failures, but | | | | to represent only one thing: Man. His life. |
| the creation of the Winter Olympics, along | | | | His story. |
| with the Paralympics for disabled athletes, | | | | |