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How to Stop Junk Mail: Eight Things You Can Do Today

Junk mail is more than a nuisance. It'sthat,  as  well.
harmful  to  the  environment.
3. Reduce the catalogs. There is an alliance
Each of us gets 40 pounds of junk mail everyof publishing companies and catalog companies
year. The number of trees required to producethat compile the names and addresses of those
that  much  mail  for all of us? 100 million.of us who like to order from mail order
catalogs. Then they share the information
The Center for a New American Dream sayswith other companies in the alliance. You can
that's like deforesting Rocky Mountainopt out of this alliance by sending an email
National Park 3 times each year - and thatto or a letter to Abacus, Inc. PO Box 1478,
creating and then getting rid of all thatBroomfield,  CO  80038
junk mail takes more energy than 3 million
cars.Some catalog companies don't check these
opt-out programs. In this case, and for any
The Environmental Protection Agency reportscompany that continues to send you direct
that, in 2005, almost 6 million tons ofmail advertising, find the customer service
direct mail and catalogs went into thenumber or address and ask to be removed from
garbage. That's enough to fill nearly 500,000the list. You can also request that they not
garbage trucks. Only 22 percent of the stuffshare your information with other
is  recycled.advertisers.
These huge environmental costs come with4. Contact individual senders. The three
little reward. Americans toss 44 percent ofsteps detailed above should dramatically
the mail without even opening it, and wereduce the amount of junk mail you receive.
respond  to  just  2  percent  it.For the rest of it, your best bet is to
contact the senders individually. These
You may be surprised to find how easy it iscompanies are required to allow you to opt
to dramatically reduce the amount of junkout of their mailings. It may take some time
mail you receive. Here's what you can doto contact everyone who is sending you junk
today:mail, but it is worth it for you and the
environment. Note that if a piece of
1. Register with the Direct Marketingunsolicited mail is sent First Class, you can
Association's Opt-Out Program. The Directsend it back. Mark off your information and
Marketing Association (DMA) has a Mailwrite  "Refused-Return  to  Sender."
Preference Service, which is the closest
thing to a Do Not Mail list that the country5. Consider your phone listing. It's helpful
has at the moment. DMA members are requiredto get an unlisted telephone number because
to use this opt-out program. Non-members aresome marketers obtain your name and address
granted access to the list and encouraged,from phone listings. If you don't want to be
but  not  required,  to  use  it.unlisted, you can ask the phone company to
not list your address with your name. Most
Registration works only for home addresseswill  do  this  at  no  charge.
(not business addresses) and will stop only
national mailings. Still, the DMA says this6. Protect your personal information. Give
will stop as much as 75 percent of theyour personal information only to trusted
national  direct  mail  pieces  you  receive.companies with the specific request that they
not share it or sell it. It may help to
The fastest way to get on this list is torequest a privacy designation with your
fill out the online form at DMAConsumers.org.mortgage company, cable company, bank,
The form asks for your credit card numberetcetera, as well as any magazines you
because you will be charged a $1 processingsubscribe to and any clubs or groups you
fee.belong to (including the loyalty program at
the supermarket.) Let them know in writing
You can also request activation of thethat you don't want your personal information
preference service via mail. Simply send yourshared.
full name and address, along with a $1 check
or money order, payable to DMA (no cash), to:7. Think twice before sending in the product
Mail Preference Service, P.O. Box 282,registration cards. Product registration
Carmel,  NY  10512cards and customer survey cards often put you
on a mailing list, as well. If you send in
You will need to allow about 90 days for thethe card (which you may want to do so that
unwanted mail to begin to decrease (a littleyou will be notified in case of a recall, for
longer if you mail in the form instead ofexample) include only the most essential
filling  it  out  online.)information (generally, your name and
address, date of purchase and the serial
This should cover you for 5 years, at whichnumber of product.) And include a request
point  you  will  need  to  register  again.that your personal information not be shared.
2. Stop the credit card offers. Visit or call8. Use caution when entering sweepstakes and
1-888-5OptOut (1-888-567-8688). The majorcontests. Submit your name and address for
credit bureaus (Experian, Equifax, andsweepstakes only if there is an option for
Transunion) maintain this free service, whichopting  out  of  the  resulting mailing list.
allows you to opt out of offers for credit or
insurance. The whole process takes less thanIt probably isn't possible to stop all the
one minute. You can opt out via the websitejunk mail, so for those bits of mail that
for a duration of five years. If you wish toseep through, make sure to recycle it. And
opt out permanently, you need to do it byknow that you did what you could to give
mail. The website has instructions for doingMother Earth a little break.



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